The world-class brand is already in the small country, in Georgia. At the core of the brand and its product developments stands the CYBEX D.S.F. Innovation Principle: the combination of unique Design, unsurpassed Safety and quality and intelligent Functionality.
This three-pronged strategy has led not only to the development of award-winning pioneering car seats like the rear-facing Sirona but also to no less than fifteen Red Dot Design Awards.Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand. With its fresh approach, CYBEX designs products for parents while pushing the boundaries that often separate safety, design and function. Jeremy Scott is the last rebel of the international fashion world. His creations have the power to polarize and have become the hottest topics among the style elite. In his second collaboration with CYBEX, Scott once again flexes his revolutionary muscle, shifting paradigms by bringing heaven down to earth. With the capsule collection’s slogan “Adults Suck Then You Are One” his trademark wings appear with a golden allure, starkly contrasting with the classic black of the collection. An exciting symbiosis of Scotts’ pop-art and the pioneering functional design of CYBEX – a heavenly-fiendish encounter! “Cybex ” is favorite brand for stars like : Irina Shayk,Gisele Bundchen and Rosie Huntington.